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In 1989, The Rolling Stones Steel Wheels Tour officially launched Target Sport Adventures into the music tour business.
Since then, Target has worked with tour promoters, bands, ticket agencies and radio stations to bring fans and corporations to concerts and festivals around the world.
The following is a list of artists and festivals that Target has been the Official Tour Operator over the years:
Bonnaroo Music Festival, 2004-2012
VIP travel packages and transportation, airport shuttle
Vegoose Music Festival, 2005-2007
VIP travel packages and transportation and shuttle
Langerado Music Festival, 2007-2008
Late night shuttles and VIP travel packages
Lollapalooza Music Festival, 2007-2008
Hotel & ticket travel packages
Riders Ranch at Harley-Davidson's 100th Anniversary, 2004
Conceived & operated campground/city to accommodate and entertain Harley enthusiasts with daily performances by bands, including Eric Burden & The New Animals, The Radiators, Mark Farner, Dickie Betts and Foghat.
Rolling Stones Licks Tour, 2002
VIP program enhanced by accommodations and transportation sold to Fortune 500 companies in Chicago, Boston, New York, LA and Philadelphia
U2 Elevation Tour, 2001
Official tour program for FNX Radio Network; from Boston to Montreal
Celine Dion in Las Vegas, 2003
Air-inclusive VIP Tour program for Entercom Radio
Woodstock 1994, 1999 Official Tour Operator for the 25th and 30th anniversaries of Woodstock including motorcoach and VIP air programs
Phish Lemonwheel Festival, 1998
Official Tour Operator for festival, Limestone, ME
Rolling Stones Bridges to Babylon Tour, 1997
Co-promoted with rock stations throughout New England trips to Montreal featuring air, motorcoach and U-drive packages
Rolling Stones Steel Wheels Tour, 1989
Transported 1500 passengers to Quebec for Rolling Stones concert and combined ski trip to Mt. Tremblant - packages included air, motorcoach and U-drive options.
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